The Dharma Initiative Wins an Emmy! Dan Koelsch, September 21, 2009September 21, 2009 As most of you know, the Emmys aired live last night, and the show hogged the ratings as usual. Usually, this year included, I just skip the awards and check out the big winners later that night or the next day. However, there was one category that caught my eye this year: An award for television viral marketing/content. The non-fiction and fiction subsets of the Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media seem to be a new category. The Emmys already have an Interactive Media Awards ceremony, but apparently they finally wanted to bring the fun to the main event. Here are the nominees and the winners: Fiction: The 30 Rock Digital Experience, NBC.com The Dharma Initiative, ABC.com (Winner) The Office Digital Experience, NBC.com Non-Fiction: Top Chef, Bravo Digital Media The Late Night with Jimmy Fallon Digital Experience, NBC.com (Winner) The Saturday Night Live Digital Experience, NBC.com Not many in contention, but the Emmy’s Interactive Media Peer Group is looking to have more nominees in the coming years. Even without following the others, the LOST’s win for their Dharma Initiative viral seems like an obvious choice. I didn’t even know Top Chef was doing anything online, so I thought SNL would win, but I know Jimmy Fallon’s pre-debut online presence was felt heavily in the industry. So, the question is, what does this all mean to us in the viral community? Well, for one, it means that viral content is finally getting noticed, as it should, since many shows rely on it to appease loyal fans and enhance their story-telling. Viral content is already growing in the film industry, but these new awards could mean we’ll see it grow in the television industry as well. Networks have rarely used viral marketing because there are so many shows, and who knows how long they will last, if at all? Viral campaigns for films usually make more sense, since it’s all about the build up to that opening weekend. Hopefully this will change that trend. Go to Emmys.tv for a full list of the Emmy winners this year. Also, for fellow Dr. Horrible fans, the evil character hacked into the Emmys, and you can watch the hilarity right here: Dr. Horrible’s Sing-a-Long Blog won the Emmy in the unique category of Outstanding Special Class Programs. The TV program-length web video was a smash hit online and gained quite a cult following. A sequel is in the works. Viral Marketing Dr. HorribleLOST
Nike’s “Back to the Future” Shoe Missing Best Feature September 8, 2011Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up… Read More
MovieViral Is Looking For Writers! February 13, 2013Do you love movies, ARGs, viral videos, and writing? Then you might be the man or woman we are looking for! We at MovieViral are reaching out to find a few more writers to help fill our website with great content on a consistent basis. Learn more after the break! Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More