Last night a new Avatar TV spot debuted during the World Series on FOX. Check it out below:
This spot definitely pushes the action of the film, pretty much ignoring any story elements. After the recent theatrical trailer really dived into the plot and characters, I’m thinking 20th Century FOX is trying to promote this film to Sci-Fi fanboys. The spot looks entertaining, but hollow. What do you think?
James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page.
[...] As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” [...]