The Lost Underground Art Project Dan Koelsch, December 3, 2009 We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement started at Comic-Con, when he appeared at the LOST panel and unveiled a painting of showrunners Damon Lindeloff and Carlton Cuse hugging a polar bear (seen below). Turns out he has a website, aptly titled DamonCarltonandaPolarBear.com, with 15 more paintings inspired by the show, each by a different artist. The artwork alone is worth visiting the site, but there are lots of little nods to the show, even down to the links for the pictures, each of which is a different domain name that is a line from the show. Also, according to the Hub, each of the artworks were revealed through an event. Looks like it would have been fun to follow, though if all we got was a look at a painting, I don’t know if I’d have made the effort. Each piece has sold out, but Ronie Midfew Arts is hosting an art show where you can see all 16 artworks at once, as well as 20 new pieces being designed specifically for the event. The show is called “The Lost Underground Art Project”, and opens December 15th at Gallery1988 in Los Angeles. Check out the cool flyer below for more details. And here is Scheer himself talking about the event: The sixth and final season of LOST premieres in Febuary 2010 on ABC. Viral Marketing LOST
Archer “Debonair Repair” Rolls Into The Danger Zone January 10, 2014Briefly: It may not be as sleek as Archer’s Dodge Charger or as subtle as Krieger’s van with the illegal ass window tint that’s just rolling probable cause, but it’s probably one of the coolest marketing gags for FX’s animated-comedy spy show Archer. Between now and 6 PM EST, at… Read More
10 Second Clip of Twilight Saga’s Eclipse Goes Viral March 10, 2010March 10, 2010We don’t usually cover the Twilight series here at MovieViral (less than 1% of our articles have even mentioned it), but this is just too hard to believe. Summit Entertainment has released a 10 second snippet of the trailer for this summer’s Eclipse, and it’s spreading like wildfire on the… Read More
Viral Video Round-Up: Iron Baby, Reality TV Spoilers, and Star Wars iPad Briefing May 31, 2010As a Memorial Day treat, we have a few viral videos for you. First off, we have an Iron Man/Baby mashup by Patrick Boivin, who has a track record of making interesting mash up videos. Next, we have the Fine Brothers with the latest in their spoiler series, “100 Reality… Read More