Check it out: MovieViral in the LA Times David, June 19, 2009June 21, 2009 Nick Butler, the Editor-in-Chief of MovieViral.com, was interviewed by Chris Lee of the LA Times. The article was concerning the unique viral marketing of District 9 and these ingenious advertisements have created a lot buzz for the film, set to release August 14th. While I think ARG aspect of the viral has been filled with holes, the marketing outside of that is marvelous. Here are some excerpts from the article (which you can read here) with Nick Butler. He goes in depth about his personal “likes” and “dislikes” of District 9. “The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.” Still, for whatever buzz the campaign has generated, some film fetishists point out the marketing hasn’t been without certain hiccups. Chief beef: Over the course of its 10-month existence, “D9’s” viral has gone dormant for long periods, disheartening self-professed fanboys keeping tabs on the movie’s roll-out. “This viral started in August ’08, then came an almost nine-month period of no updates,” said movieviral.com’s Butler. “People who follow viral campaigns like I do like to be constantly trying to find something. There always has to be a challenge.” Site News
MovieViral Contest: Win Kick-Ass on DVD and Blu-Ray! July 30, 2010October 18, 2011 Did you love Matthew Vaughn’s Kick-Ass? Now you have the chance to win a DVD and Blu-Ray Combo Package of the film, which is set for home release on August 3rd. So, how do you win? Find out after the break. Read More
1st Annual MovieViral Awards Results! January 15, 2010October 18, 2011 Last week we asked you to vote in our forum for the best in various categories of viral marketing for the year. Now we have the results of the each of those polls, so lets tell you who won, as well as what we think about the results. Lets get… Read More
Features 2010 MovieViral Awards: Vote For Your Favorites! January 10, 2011January 11, 2011 It’s that time of year. This is our 2nd Annual MovieViral Awards, where YOU the fan gets to vote for the winners! After the break, vote in each category for which virals deserved to be recognized. For our opinion on the categories (as well as us explaining them a bit),… Read More