Follow the White Rabbit Scott Caldwell, December 2, 2009December 2, 2009 Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice, you’ll be able to follow these little fellas in business suits in preparation of the 4 hour movie event. In addition, they also have a few “short” viral sites to go along with it. White Rabbit Inc – It all starts here, with the same title as this thread “follow the white rabbit”. Here you stare at a logo that has an odd military feel to it. The logo flips, and you now start the chase. Oh look! There’s a rabbit! For the sake of this article, we’ll call him Reginald. Click anywhere and be taken to…..Wonderland Tea Shop – So it seems “drink me” has taken on a more commercial approach with many different delicious varieties of tea to chose from. I’m more of a coffee drinker myself, but I may pick something up for my mother. We are now given the chance to follow Reginald as he trashes the joint. That bottle is going to cost you! Click anywhere and be taken to….The Happy Hearts Casino – Apparently the Queen decided to branch out after the divorce from the King and try her hand at the hospitality game. Seems like that would be the wrong path from her. You can bet she’s not the Cooler at that craps table. Click anywhere and be taken to….Alice – The two night event on Syfy. And, if following all of the rabbits and Reginald wasn’t enough, you will also find a twitter account to follow @whiterabbitincSo even though these websites don’t give you a great deal to do, they do give you a pretty good idea that this isn’t the Alice you’re use to. It will be interesting to see what Syfy does with it when it starts December 6th.Take a look at some behind the scenes footage: Stay tuned to MovieViral. Rumor has it we’ll have some clips of the silly rabbits.And honestly, I’m not sure if the King and Queen are done. They fight a lot and it’s mostly speculation. Viral Marketing Alice
Repo Men: 4 Artiforgs On The Run, The Hunt Is On February 26, 2010February 26, 2010If you’ve been following our coverage of Repo Men, you’ll know that Universal, in conjunction with Wired and Lone Shark Games have launched a real world ARG pitting Artiforgs (people with artificial organs) against Repo Men (employees of Unicare who really want those organs back). Check out the latest developments… Read More
NBC Viral Round-Up: The Office and Community October 23, 2009October 23, 2009We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for… Read More
A New Batch of Surrogates Posters July 31, 2009July 31, 2009Busy day. IGN has posted some new billboards that are soon to hit the streets and show off the surrogates that you too can have as your very own! Especially if you want to look like Beckham or Angelina. Human Perfection. What Could Go Wrong? Well, when your innards are… Read More