AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More Dan Koelsch, December 16, 2009 Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube), and best Magazine (Wired), but some of their choices ring a little right-winged for my tastes (i.e. Rupert Murdoch for Media Executive of the Decade, Rush Limbaugh for Radio Personality of the Decade). Google got Media Company of the Decade, which isn’t surprising given their plans for world domination. I don’t agree with their decision that Sopranos was the best TV show of the whole decade, but I know a lot of people who would fight me on that. The “Creative” section has some interesting winners, with Nike Plus getting Digital Campaign of the Decade. If you click through all the categories on the page, you’ll realize quickly that Apple and Apple-affiliated brands stole the show (including Product of the Decade for their iPod). Definitely check out the Super Bowl Spot of the Decade, where Adweek has been nice enough to post all the hilarious and touching honorary mentions. Last, but definitely not least is the “Branding” section. Facebook gets an award, and most importantly, viral videos got Marketing Innovation of the Decade. This is great news, because it shows that the mainstream advertising industry recognizes the potential for social networking and viral. Adweek doesn’t extend their appreciation for the viral videos into full-on campaigns or ARGs, but, hey, it’s a start. What do you think of the list? Viral Marketing
2012: News We Can Use? September 11, 2009September 11, 2009 A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT! Charlie Frost tweeted as well as posted… Read More
“Apollo 18” Viral Site Gives Us Two More Documents September 2, 2011 We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. Read More
Dance Like Oz in “American Reunion” Contest July 8, 2012July 8, 2012 American Reunion comes out on Blu-ray and DVD this Tuesday, and to promote the release, Universal Home Entertainment is hosting a contest on the video social networking site Tout. Find out how to enter and what you can win, after the break. Read More