UK Viral Campaign Launched For Supernatural Dan Koelsch, January 14, 2010January 14, 2010 The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced for the CW here in the states) pretty soon, so they have kicked off an interactive campaign that looks mostly aimed at current fans. The winner actually gets a chance to appear on the show. The ARG, called “Fight of the Apocalypse” will be based around the website titled Lucifer Is Coming, and your goal is to help the main characters of the show defeat Lucifer himself. You can find out more details about the game on SciFiHeaven.net, though here’s a little blurb to get you an overview: The ARG is based around collecting hidden symbols – ‘Enochian Sigils’ – which players must locate, photograph and send via MMS to a shortcode,. One of the first truly cross-platform campaigns of its type, the ARG utilises online, mobile, print and real world elements. It sounds like fun, though I am not a fan of the show myself. The ARG also has its own Twitter account, where you can follow developments of the game. It all starts on January 20th, but you can pre-register for the game now on the site. Supernatural is a drama/horror television series starring Jared Padalecki as Sam Winchester and Jensen Ackles as Dean Winchester, brothers who hunt demons and other figures of the paranormal. Viral Marketing Supernatural
2 More “Paranormal Activity 2” Clips September 27, 2010September 27, 2010 Yesterday, we posted 4 viral videos that are being sent out for Paranormal Activity 2, and now, 2 more have been found. When the first film came out, it relied on word of mouth, and footage of the audience. Now, this film is going into a beautiful direction of it’s… Read More
You Can Be A Part of Discovery Channel’s Shark Week July 11, 2010July 11, 2010 Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part… Read More
Viral Video: GLEE in 60 Seconds April 15, 2010April 14, 2010 I’m a big fan of FOX’s GLEE, but I know there is a lot to criticize, especially the crazy plot lines and slightly unrealistic musical scenarios. The guys at Landline TV aren’t one to let it slide, so they’ve found a way to break the series down into one minute…. Read More