Potential Viral: Buried Starring Ryan Reynolds Corey, January 24, 2010January 24, 2010 Update: Lionsgate has won the bidding war to distribute the film domestically. In June 2009, /Film reported that Ryan Reynolds (Waiting, Smoking Aces) was going to participate in an small independent thriller called Buried, a movie about a civilian contractor who is abducted in Iraq and wakes up buried alive inside of a coffin. Buried follows the very real terror of Paul Conroy as he wakes up to realize he is left for dead inside of a coffin at an undisclosed location with only a lighter, cell phone, and a limited supply of oxygen to last him until either his rescue or death, all while still having to meet the demands of his captures. As the months passed and the hype for Buried grew, I had come to realize that Buried could very well be this year’s Paranormal Activity, seeing how that film was an extremely small production, in almost every possible way. Paranormal Activity was shot for only $15,000, yet made almost $108 million, making it the most successful small budgeted film of all time. I can see Buried doing that, or being close to it because of the marketing for this film, a completely unsettling film, full of the real terrors anyone at any time could be unfortunate to be put through. Buried is the kind of film that hits the key fears in everyone. Claustrophobia effects everyone to some degree, at least when in the situation of Paul Conroy, which seems to be the driving point behind this film. Luckily, after months of hype, and an overall unbearable wait, MTV released the teaser trailer for Buried which, to me, was completely amazing. Giving both the rush of terror and mix of mystery Buried needed to grab the audience with. Not only did we get the teaser trailer, we were given a clip from MTV as well – giving us a better feel for the film as a whole. When I watched the teaser trailer, I got feel of the teaser for Cloverfield that was in front of Transformers for some reason, in that it was a shaky camera and a completely unknown situation. I wish that they had left the title of the film out of the teaser trailer but kept the website, experienceburied.com, to grab even more at the audience, almost making them run to the internet to find out more. Check out the trailer and clip below, and let me know what you think! Buried was screened at Sundance last night, but currently has no distributor. Movie Trailers – Movies Blog Movie Trailers – Movies Blog Viral Marketing BuriedRyan ReynoldsSundance
Victoria’s Secret Confirms Rosie Huntington-Whiteley Is In Transformers 3 With Facebook Video June 1, 2010June 9, 2010 While reports have had Victoria’s Secret model Rosie Huntington-Whiteley replacing Megan Fox in the upcoming Transformers 3, nothing official had been announced yet. Now it seems as though the lingerie company is confirming it themselves in an already popular Facebook video that congratulates Huntington-Whiteley on getting the role. Check out… Read More
2012 Viral Review November 23, 2009January 8, 2010 2012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
HGTV and Disney Create “Electrifying Garden” At Comic-Con July 10, 2012 If you’re going to San Diego Comic-Con this week, then you are in a visual treat courtesy of Disney and HGTV. The two have teamed up to transform the Hilton San Diego Gaslamp Quarter lawn into an “Electrifying Garden” inspired by Disney’s Frankenweenie. We will include this and the film’s… Read More