New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
New Inception Viral Website Includes Dream Machine, Leads To New Game April 5, 2010June 12, 2010 With the release of Christopher Nolan’s thriller Inception drawing closer, the mysterious film has to find a way to connect to people, so they will bother to see it in theaters. There’s also that viral campaign they seem to be trying to do. This weekend we got more information about… Read More
‘Ghostbusters’ Donuts: Krispy Kreme Celebrates Film’s 30th Anniversary With Themed Donuts September 17, 2014September 17, 2014 When there’s something strange in your neighborhood, the first people you call would be Ghostbusters. But when that strange activity is hunger, you need to call Krispy Kreme. The donut company recently announced that they will sell two marshmallow Kreme™-filled Ghostbusters donuts: Krispy Kreme’s Ghostbusters and Stay Puft Marshmallow Doughnuts… Read More
Viral Videos: Resident Evil Literal Trailer and ’80s Bullies May 16, 2010 Remember how awesomely bad movie bullies were in the Eighties? From Karate Kid to Teen Wolf, no high school or college movie could go without one. The Huffington Post has created a great montage of your favorite ’80s bullies. Popular YouTuber Tobuscus has a series in which he makes literal… Read More