Funny People’s Randy is Back With a Mix Tape and War on Justin Bieber Dan Koelsch, April 3, 2010April 3, 2010 It’s been a while since we’ve seen Aziz Ansari’s character Randy from last summer’s Funny People. The popular viral character was getting his own spin off, but no more news about that has surfaced. Fortunately, the fake comedian has turned up recently with a new website and claims that pop star Justin Bieber stole his song. Ansari’s Randy is a comedian who is more of a vulgar performer than a comedian, even having a DJ when he performs. Now Randy and music producer Dave Sitek are working on a mix tape, and they have a blog, aptly titled Randy Mixtape, to promote it. It’s quite hilarious, since Randy can’t get any rappers to perform on the record, as he mentions in his single “Aaaaaaangry”, which you can listen to below. Randy is also making claims that Justin Bieber stole his new hit song “Baby” from the comedian. Check out the Funny or Die video below, which includes a ridiculous reenactment. Raaaaaaaandy Declares War on Justin Bieber from Aziz Ansari Viral Marketing Aziz AnsariFunny PeopleJustin BieberRandy
Abraham Lincoln Is Now On Twitter February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Disney Monorails Tricked Out With Tron Lightcycles March 10, 2010 Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month…. Read More
Surrogates Viral Review September 29, 2009May 12, 2011 As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More