Tron Legacy: Encom Releases Space Paranoids Teaser Dan Koelsch, April 14, 2010April 14, 2010 The Tron Legacy viral may be picking back up after a week or so of calmness. At the beginning of the month, Encom International had a press conference to announce that their famous game Space Paranoids would be coming online soon. Now the tech company has released an official teaser for the game. Check it out after the break. Alex from FirstShowing speculates that Flynn may try to contact us through the game as part of the ARG. What do you you think? Could there even be clues in this trailer? For more on this viral campaign, check out our Tron Legacy Viral Page. Viral Marketing EncomSpace ParanoidsTron Legacy
New Study: Film Marketing and the ‘Net October 1, 2009 Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
Viral Video: TNT Provides “Daily Dose of Drama” To Belgium April 13, 2012April 13, 2012 On April 10th, Turner Broadcasting System (a Time Warner Company) debuted their popular dramatic channel TNT to Belgium. To promote the occasion, they put a big red button in the middle of an average Flemish town, with a sign above pointing to it and saying “Push to add drama”. Watch… Read More
Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign? January 20, 2014January 21, 2014 Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has… Read More
I like Alex’s idea and I think it’s an obvious possibility. It’s another reason to look forward to the game, but I’m mostly just excited about playing it. x] The viral campaign for Tron Legacy is so far unlike any other in the sense that it seems very much about creating a sense of nostalgia and not just hyping up a new project.