Solve Equation On “Let Me In” Viral Site To Get Prize Dan Koelsch, September 9, 2010October 18, 2011 The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to come up with the password? If you do, you get a nice little prize inside. Click pass the jump to check your work. If you break down the equation literally, it looks like this: (TIME-TEA)+(KNOB-BEE)+(TUSK-(SKI-EYE))+GRILL(EYE R). However, some of those words are meant to used phonetically (i.e. “bee” is really “b”), and together it makes “IM NOT A GIRL”. Creepy, yes, and in line with the theme of the film. Enter in the password and you get two hi-res posters, which you can see below. Click on them to see them in their full massive glory. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire. ARGs & Campaigns Viral Marketing Helpme.netLet Me InPoster
The Daily Bugle Debuts on Tumblr; Hints at Expanding “Amazing Spider-Man” Universe July 21, 2013July 21, 2013 It looks like The Daily Bugle is finally caught up with the times and has started publishing online. The fictional newspaper has launched a Tumblr page, dropping hints about the plot of the upcoming The Amazing Spider-Man 2. More info after the jump. Read More
Check Out These Skeleton Oscars Statues March 10, 2010 Two mysterious skeleton-like Oscar statues showed up Thursday in two different areas of Los Angeles, one in the middle of Hollywood, and another near the famed Hollywood sign. They were created by UK artist D*Face, but their purpose outside of being connected to last Sunday’s Academy Awards, is not known…. Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More