Demand To See “Paranormal Activity 2” First and For Free Dan Koelsch, September 20, 2010September 26, 2010 Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got the studio to use Eventful’s “Demand It” feature, and a month later was making over $20 million a weekend. Now the “Demand It” tool is being used again for the sequel, but in a different way. Get the details after the break. Paramount is using Eventful to find 20 cities to that will get a free screening of Paranormal Activity 2. There’s not many more details on the screenings, including the dates, but Paramount and Eventful are advertising it as early screenings (“You decide who sees it first!”). Right now the obvious metro areas are in the lead (#1 is LA, #2 is New York, etc.), but with less than 3,000 entries for even the top spot, you could get your area in the running with just a little effort. So, if you want an early free screening, spread the word. Otherwise, you can see Paranormal Activity 2 in theaters on October 22nd. Viral Marketing Demand ItEventfulParamountparanormal activityParanormal Activity 2
“The Muppets” Want to Wish You a Happy Halloween October 31, 2011November 23, 2011 The Muppets’ latest trailer may have been the final parody trailer, but it isn’t necessarily the last we will be seeing of the parody campaign. To commemorate Halloween, the studio has sent us an exclusive Halloween card from The Muppets featuring Ms. Piggy, Kermit the Frog, and Rizzo the Rat… Read More
They’re Here: Believers Take The Street October 1, 2010 Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More
Comic-Con Documentary Casting Call May 26, 2010June 6, 2010 Less than a week ago details were revealed on the Morgan Spurlock/Joss Whedon documentary Comic-Con Episode Four: A Fan’s Hope. The film plans to follow Comic-Con diehards on their journey to the convention, and Spurlock has begun the search for a cast through his official website. Check out the site’s… Read More