“Paranormal Activity 2″ Viral: Confusing… Or Working? Scott Caldwell, October 15, 2010October 18, 2010 I’m just going to get this out in the open. There is no reason for me to lie to you. We’ve know each other for a long time, so here it is. What in the hell is going on with Paranormal Activity 2? I’m serious. I have no idea what I am looking at. The first had one path, it took it, and that path lead to the promise land. This film, is going down a path of uncharted waters. And guess what? If it’s legit………. it’s brilliant!! (again). You thought the first attempt had a feeling of reality, well check out this one. Keep reading for more. When the first film came out, the fact that all it needed was talk, was amazing. The film cost nothing to make, made a ton, had everyone talking, and now the sequel is going in a direction that impresses the hell out of me. You want to talk about word of mouth……this one has a whole other side. If you remember not too long ago, I mentioned the whole “college website” theme, and how the site was also investigating it’s tie in with the film. Well now, that link that I figured would go nowhere, turns out to go, well, somewhere. That same link was a strategically placed advert to get the curious a little extra something in their hands. Check out what DreadCentral received just by responding to the ad: Names look pretty familiar, huh? Now, all could still be fake, and whomever is doing it could be using Franklin Pierce as a cover, or, it could all be one piece of puzzle that is more cleverly done than talk. What do you think about all of this? Viral Marketing Viral News Paranormal Activity 2Pranormal Activity
The Soapbox: Why Can’t Sony Do Anything Right? June 17, 2009January 16, 2010 Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why… Read More
Official Website for “Space Jam” Still Exists In Original Condition December 29, 2010December 29, 2010 Come along with me on a journey to an archaeological site that’s been unchanged for ages. I’m not talking about a real location in the middle of the Sahara desert, I’m referring to Warner Bros’ official website for Space Jam, created back in 1996. 14 years later, the site has… Read More
2012: Soren Ulfert is on the Run October 21, 2009October 21, 2009 Soren Ulfert thought only his career was in jeopardy by working against the IHC. He thought wrong. In his latest blog, Ulfert explains why he hasn’t updated his blog in about a week. Apparently he went to the IHC offices on Friday just to check up on his old projects… Read More