Create Your Own “Harry Potter Undesirable No. 1” Poster Michael Lee, October 24, 2010October 25, 2010 With Harry Potter and The Deathly Hallows Part 1 only weeks away, it should come as no surprise that viral marketing for the beloved childern’s book Warner Brothers has added a new feature to their official Harry Potter movie website. You can create your very own “Undesirable No. 1” poster for yourself and to share with others. Details after the jump. These Undesirable No. 1 posters are important to the Harry Potter world as it was used by Voldemort as a way to hunt down Harry Potter after his takeover of the Ministry of Magic. The new web application launched by Warner Brothers (via The Hero Complex) allows users to put their face, their friend’s face, or anyone else and turn it into a Harry Potter themed “Most Wanted” poster. The site will also allow you to request your own creation to be printed and sent to you for the price of $25. Viral Marketing Harry Potter and the Deathly Hallows
Piranha 3D Campaigns For An Oscar August 17, 2010 One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Enlist With The International Fleet In This Latest Recruitment Viral Video For “Ender’s Game” July 17, 2013 The International Fleet continues their search for new young recruits with their latest recruitment video for the upcoming film, Ender’s Game. In the video, Colonel Graff (Harrison Ford) reminds us that we need to prepare for the next invasion and that in order to be properly prepared, we need heroes… Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014 Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More