“TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer Michael Lee, December 4, 2010December 6, 2010 TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You can listen to the entire interviews after the break. One of the things that Tron is infamously known for is its weak storytelling. So how does a sequel avoid the repeating the same mistakes of its predecessor? You hire the guys from LOST. Adam Horowitz and Eddy Kitsis, the duo that helped bring the characters of LOST to life, brings Sam, Quorra, Kevin, Clu 2.0, Castor, and more to the big screen in a big way. In this roundtable interview with producer Justin Springer, we talk about the writing process and how much of a role the actors played offstage. Kitsis and Horowitz also commented viral campaign saying it was an important factor to the film as it was able to tell a story that the filmmakers could not fit into a hour and fifty minutes, and allowed audiences to become a part of that story. To hear more on how much of a role the viral marketing campaign played as well as the entire roundtable interview, click on the player below. Subscribe to the podcast on News Podcasts Adam HorowitzEddy KitsisinterviewJustin SpringerTron Legacy
Betting On Box Office Opening Weekends Approved June 15, 2010 Want to make some serious money predicting box office opening weekend results? Now you can, at via stock exchange. The U.S. Commodity Futures Trading Commission approved a contract with the new Trend Exchange that allow traders to bet on a movie’s opening weekend gross. While a new revenue stream is… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014 This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
Contests TFIOS Live Stream Concert: Ed Sheeran, Grouplove, Charli XCX And Cast May 13, 2014May 13, 2014 Hey Nerdfighters! Be sure to tune in tomorrow May 14th for a special live stream concert in celebration of The Fault in Our Stars on thefaultinourstarsmovie.com. Read More