SyFy’s “Being Human” To Be First Series With TV Tagging Dan Koelsch, January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor. The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series. Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on. Source: Business Wire Viral Marketing AppBeing HumaniPhoneSyFy
David Lynch Needs You (And Your Money)! July 16, 2010July 16, 2010 He may be a prolific producer, writer, and director, but David Lynch is not above asking strangers for money. He is hoping you can spare some change to help him fund his latest project. Lynch’s creative mind has brought such classics as Blue Velvet and Mulholland Drive to the silver… Read More
Save Greendale! December 7, 2011 Last month, it was revealed that Community would be going on an extended hiatus during NBC’s midseason schedule. Fans worried that NBC was canceling the show (it is one of the lowest rated shows on network television) and started a “Save Community” campaign. It seems now the cast of Community… Read More
The Walking Dead: Web Series “Cold Storage” Now Live October 1, 2012 As promised, The Walking Dead‘s new web series titled “Cold Storage” debuted online today. Watch all four episodes after the break, and let us know what you thought of it. Be sure to check out the Season 3 premiere of The Walking Dead on October 14th on AMC. If you… Read More