“The Greatest Town in America” is Getting A Book Caleb Hamilton, June 20, 2011 The popular NBC comedy Parks and Recreation is set in the fictional town of Pawnee, Indiana, which, according to it’s Welcome sign, is “First in Friendship, Fourth in Obesity.” You can find out more fun facts about Pawnee in a new book “written” by Pawnee’s Department of Parks and Recreation Deputy Director, Leslie Knope (played by Emmy Award Nominee Amy Poehler). NBCUniversal Consumer Products and Hyperion Books are teaming up in this venture to publish Pawnee: The Greatest Town in America. The book will actually be written by “Parks and Rec” staff writers and will be from the perspective of Leslie Knope. The 240-page book hits shelves on October 4th, 2011 and will include illustrations, photographs and other characters’ commentaries. Each chapter will explore a different part of Pawnee’s fictional history as well as expand on events that occured in the series including: …the time the whole town was on fire, its long list of ridiculous town slogans, and the ongoing raccoon infestation. “The ever-expanding town of Pawnee has become its own character in our show, and we’re thrilled that we got to accelerate that expansion in one giant, goofy 240-page comedy book,” said Mike Schur, co-creator and executive producer of the series. “It’s a complete portrait of Everytown, USA, which every reader — whether a fan of the show or a newbie — can enjoy.” Parks and Recreation returns to NBC for its fourth season this fall, Thursdays at 8:30 PM EST! Source: Deadline Viral Marketing BookHyperion BooksNBCNBCUniversalParks and Recreation
Repo Men Viral: Can You Afford To Miss A Payment? February 3, 2010February 3, 2010 A new viral site for the highly anticipated film Repo Men has hit the Internet today. Based on artificial body part company The Union, the new site allows potential buyers to peruse the full inventory of Artiforg (artificial organs) products. Having problems strolling down the beach? Perhaps you could use… Read More
The Last Exorcism Brings Scares On Chatroulette August 19, 2010May 12, 2011 The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you… Read More
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012 Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More