“The Hunger Games” Viral Knows Who You Are Michael Lee, August 29, 2011August 30, 2011 Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you that there wasn’t a viral for the film adaptation, but given that the teaser trailer was just released, the studio has debuted their own viral site for the flim. Don’t worry this one is for real. Comingsoon.net was the first to find out about the new viral site for The Hunger Games. When you enter TheCaptiol.pn, you see a very blurred image that shifts in random places. Below is a connection that will allow you to identify yourself via twitter, so hopefully there will be a connection for Facebook users. After authentication, you get a small pop-up that allows you to tweet The Capitol knows who I am. Identify yourself immediately: http://thecapitol.pn #whatsmydistrict This viral seems to play off the same sort of marketing and strategy that The Dark Knight Rises used. Although there won’t be any images of twitter users, the bigger picture itself could slow down and piece itself together to reveal the final image. Again this is just a thought. Below is the image that I first saw. If you think you know what it is, post it as a comment below. News Viral Marketing Viral News LionsgateThe Hunger Games
Rebecca is Looking for the Perfect “Roommate” January 21, 2011January 21, 2011 Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact… Read More
VVRU: Super Bowl Edition February 6, 2012February 6, 2012 So yesterday was the Big Game. No matter if you love football or loathe it, the best part of every Super Bowl is the commercials. And every year, some of those commercials hit it out of the park and some just fizzle. Last night was no exception. We’ve put together… Pages: 1 2 3 Read More
Warner Bros. Offers Streaming Movies on Facebook March 8, 2011April 29, 2011 If you thought there wasn’t another reason to be addicted to the social networking site, Facebook, then you’re wrong. Warner Brothers plans to begin streaming movies via Facebook. Users will be able to rent and stream Warner Brothers movies by spending Facebook credits (yes Facebook has its own currency). To… Read More
I can’t wait for the Hunger Games. I have watched the movie teaser trailer that I have on my website ( http://movietease.blogspot.com/2011/08/hunger-games-official-movie-trailer.html ) quite a few times already. Something familiar about it but looks unique in it’s own right.