HBO Brings the 1920’s Back with “Boardwalk Empire” Themed Train Alex Gerage, September 9, 2011 I have not seen Boardwalk Empire, but I know many who have, and they all contend that it was one of the best shows on television last year. Such widespread praise has generated some substantial hype for the show’s second season, which is scheduled to premiere September 25th on HBO. Riding that wave of enthusiasm, the network has launched one heck of a marketing gimmick, introducing a 1920’s era train into the MTA train lines traveling throughout Manhattan. Check out some pictures and learn more about when and where you can see this beauty in person after the jump. Our friends at Slashfilm first alerted us to the story, and it appears Gothamist not only has video of what it looks like to ride inside it, but the site has uncovered some more details about the train’s history and when and where you can catch a glimpse of it in person: Starting on Saturday, September 3rd an authentic vintage 1920’s train will run on the express 2/3 track in Manhattan throughout September (specifically, from 12 to 6 p.m. on Saturdays and Sundays). Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork. The great thing about this is since seemingly everyone can appreciate the nostalgia of Prohibition era style and architecture, even non-fans of Boardwalk Empire will get a kick out of riding on the train. It is a great marketing decision by HBO, and hopefully its success means similar initiatives from other shows in the future. The second season of Boardwalk Empire airs on HBO September 25th. Viral Marketing Boardwalk EmpireHBO
Dan’s High Five: 5 Sequels That Are Better Than The Original November 15, 2009November 15, 2009 I’m continuing sequel month by going in the opposite direction of last week’s “High Five”by talking about good sequels. In fact, I’m going to list five sequels that were actually BETTER than the originals. Now, this doesn’t mean the originals were bad, so don’t get all mad. I also understand… Read More
Watch “Transformers 4” Audition Tape From “Glee” April 11, 2012 Last night, Fox’s hit show Glee returned from hiatus with Matt Bomer guest starring as Blaine Anderson’s brother Cooper. Cooper is the star of a hit commercial and trying to make the transition to bigger projects. After the estranged brothers have a heart-to-heart in song form, Blaine decides to help… Read More
Garbled “Prometheus” Phone Message Could Have Clues To “10.11.12” July 17, 2012 On Friday, we showed you pictures of the Weyland group at Comic-Con with an Engineer. The Prometheus viral campaign seems to be going strong even after the film’s release. The badges handed out just directed you to go to the ID page of Project Prometheus, which hasn’t changed since we… Read More