Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release Michael Lee, September 28, 2011September 28, 2011 Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the country who tweet the most will see the film three days before its official release. Head to the official www.ParanormalMovie.com and enter your city for the competition if you don’t already see it. Hit the jump for further details. Fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time. Your tweet should look like this Tweet to see it First! Bring Paranormal Activity 3 to your city early. #ParanormalActivity #LosAngeles Vote: http://www.paranormalmovie.com So if you want to enter your city for this competition, simply replace the #losangeles with the city you currently reside in. The competition ends 1:59 p.m. PDT on Thursday, October 13th. The top 20 cities will be announced on Friday, October 14th. Viral Marketing Paranormal Activity 3
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011 NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
“Cedar Rapids” Sends Out Calendar, Gets Viral Website January 14, 2011January 14, 2011 The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you… Read More
New ‘Lost’ Teaser Features Mr. Cluck’s January 8, 2010November 16, 2010 A new teaser commercial has hit the web for the final season of ABC’s “Lost”, and it features Hurley and Mr. Cluck’s Chicken Shack. For those diehard fans out there, you’ll remember Hurley used to work at Mr. Cluck’s, then used some of his lottery winnings to buy the restaurant…. Read More