Film Marketing Trends in 2011 Alex Gerage, January 13, 2011January 14, 2011 We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing…
Viral Video Found For “Elysium”? Dan Koelsch, January 13, 2011January 13, 2011 Thanks to our friend Alex at Firstshowing, we’ve been made aware of a very interesting video sent to The Movie Blog. While it may look like just a crackpot talking about humans needing to die to save nature, the theory is that it is really part of the blossoming viral…
Super 8 Tidbits: IMAX and Trailer Date Dan Koelsch, January 13, 2011 Briefly: J.J. Abrams’ Super 8 movie is about to get a lot less secretive. Paramount announced that the sci-fi thriller being co-produced by Steven Spielberg will be released in IMAX, along with the studio’s other 2011 big budget offerings. Also, Abrams himself told Collider that they are planning to release…
Viral Video: A Brief History of Conspicuous Product Placement in Movies Dan Koelsch, January 12, 2011 Product placement has been a staple of American filmmaking since the motion camera was invented. Sometime it’s done with subtlety, while other times it’s blatant (which comical, whether intended or not). Oliver Noble over at Film Drunk gives us a history lesson on product placement in movies, specifically the more…
Short Film Round Up: “Star Wars Bounty Hunter”, “3 Minutes”, and “The Trashmaster” Dan Koelsch, January 12, 2011 The last day or so I’ve seen a few cool short films, so I thought I’d do a round up to feature them all. First, we have a 20 minute Star Wars film from Aaron Burke titled Star Wars Bounty Hunter, which features more Boba Fett than the entire original…