Film Blogs Receive Mysterious “Alcatraz” Boxes Dan Koelsch, January 11, 2012 Producer J.J. Abrams is back in the mystery business with his new show Alcatraz, which is set to debut January 16th on FOX. To promote the upcoming premiere, FOX sent out mysterious boxes full of Alctraz stuff to various film blogs. Get the details after the break. The dirty metal box included such items as the “Discover Alcatraz” guidebook, a flower, an old-style key with “Alcatraz” stamped on it, a page from a magazine, a newspaper clipping about the closing of Alcatraz, two Alcatraz post cards and mug shots of Alcatraz prisoners (as portrayed by stars of the show). There is also a lot of Ford advertising, so it seems that the car company sponsored this marketing. You can see all the photos of the box and its contents over at Badass Digest. The only thing of note in this bundle was the magazine page, which has a review of the book “Inmates of Alcatraz”. Letters circled in the review spell out “Legends of Alcatraz”, the URL of which takes you to the Ford subpage of the FOX Alcatraz website. There’s a countdown to the series premiere with the teaser line “Watch the show, then join the adventure here”. It looks like we’ll have to wait until the premiere to see if this goes anywhere. If you find any clues, let us know in the comments below! Viral Marketing AlcatrazFordFox
LOST Viral Video Round-Up May 22, 2010May 21, 2010 The series finale is tomorrow, and there is a plethora of LOST content on the web. We’ve tried to wrangle up some of the best videos for your viewing pleasure, as well as guide you in the right direction for even more. Check out what we caught after the break. Read More
Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots January 22, 2011 While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. … Read More
The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow May 1, 2013May 1, 2013 Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.”… Read More