Hey U Guys, a London based film blog, was sent images of a viral projection which seemed to be promoting Marc Webb’s reboot, The Amazing Spider-Man. As you can see below, they were just projecting the new logo on to buildings at first.
But then a second projection was spotted that gave a date and a website:
The website, www.theUntoldStoryBegins.co.uk allows fans in the U.K. to reserve passes to get a sneak peek of the upcoming film on February 6th. ComingSoon.net is reporting that similar displays will be going up in Rio, Los Angeles and New York tonight that will lead to www.TheUntoldStoryBegins.com.
The Amazing Spider-Man opens on July 3rd in Real-D 3D and IMAX 3D!
Sources: http://www.heyuguys.co.uk/2012/01/27/viral-projection-hits-london-for-the-amazing-spider-man/