“The battle of wits has begun” – Princess Bride Wine! Scott Caldwell, February 2, 2012February 2, 2012 If there is one thing I love, it’s a good gla….fine, BOTTLE, of wine. I also enjoy movies, movies about wine, and whining about movies. No, this is not my dating profile. Stay with me now. This article has a point, and that is that one of the greatest films to feature wine in it’s storyline is about to have a wonderful tribute paid to it, including it’s own cleverly named wine, “The Bottle of Wits”. Yes, as the title explains, the great scene in The Princess Bride involving the switching of poisoned goblets between Westley and Vizzini is now coming soon thanks to the ……Alamo Drafthouse? Keep reading for the details. Visited by movie lovers from around the world, the Alamo Drafthouse is known for its big events, and now they are going one step further by adding a great addition such as the nostalgic and loved movie, The Princess Bride. “THE PRINCESS BRIDE QUOTE-ALONG & FEAST” as it is so aptly named by being one of the most recognized films by it’s quotes alone, will feature a full womantic……sorry, romantic menu, along with bottles of As You Wish White and Inconceivable Red. This event will take place on Valentine’s Day (February 14th if you weren’t aware) in various Drafthouse locations as well as a couple days after in others. Visit PrincessBrideWine for more details. Other notable wines to look for: Dan Aykroyd Emilio Estevez Francis Ford Coppola Antonio Banderas Raymond Burr Sam Neill Events Viral Marketing Alamo DrafthouseCelebrity WineDrafthouseMovie WinePrincess BridePrincessBrideWineThe Princess BrideWine
UPDATED: Warner Bros. Kicks Off Viral Campaign For “Man of Steel” With a Countdown December 10, 2012April 14, 2013 This is possibly the greatest news I’ve heard in a while, given that I am such a huge fan of Superman. Warner Bros. has a new website that is the homepage for the fictional Deep Space Radio Wave Project, and it appears to be viral marketing for Man of Steel…. Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009 In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
Lionsgate’s “Warrior” Asks “What Do You Fight For?” August 17, 2011 On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking… Read More