Disney’s “Wreck-It Ralph” Creates 8 Bit Lane In London Dan Koelsch, January 12, 2013 It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the details after the break. Wreck-It Ralph is an adventure where arcade video games are alive and the title character jumps between them trying to be a hero. The London street lets you get in on the action by having a pixelated tree, dog, police car, and more. According to Now Here This, 8 Bit Lane is open until Sunday, and it has the world’s first Blipp-able building. Blippar is a visual discovery (read: augmented reality) app, and you can even play a game using it on said building. Click here to see a photo album of the lane, and check out a few highlights below. Source: Reddit Viral Marketing LondonWreck-It Ralph
“Thor: The Dark World” Ultimate Mentor Contest Conducting Search For The Next Jane Foster October 1, 2013October 1, 2013 Being a geek is no longer synonymous with being a dude. That has changed, and now a new contest to promote Marvel Studios’ Thor: The Dark World will give young girls the chance to become the next Jane Foster. Just don’t expect a date with Thor. MARVEL’S THOR: THE DARK… Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009 With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012 We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More