Infographic Highlights Most Noteworthy Viral Activity of 2012 Alex Gerage, January 16, 2013January 16, 2013 Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among the social networks like Twitter and Facebook. And while the videos themselves should be familiar to you, you might be surprised to learn just how many people saw them. Check out the breakdown after the jump. It’s not surprising that each year, the number of views and shares of the most popular viral videos increase. After all, more and more individuals are acquiring the means to share and receive them. Still, The Viral Ad Network’s infographic is staggering. Do you remember when a video eventually reaching one million YouTube views by itself was historic? The videos listed in the graphic below, including Kony 2012 and Felix Baumgartner’s freefall from space, gained millions of them in mere hours and days. While there aren’t any film properties or movie studios on these lists, don’t think for a second advertising agencies aren’t noting what it is about these videos captured the attention of users and motivated them to share with others. I admire the way The Viral Ad Network differentiates between sharing and viewing viral videos, as that uniquely affects the ultimate impact a video has. It’s something to consider this upcoming year, as I imagine we’ll see some of these records broken and viral videos continue to establish itself as an important form of today’s media. Viral Marketing Viral News FacebookFelix BaumgartnerinfographicKony 2012The Viral Ad NetworkTwitterYouTube
New “Star Trek Into Darkness” Trailer Sends You On An Easter Egg Hunt To Find New Poster March 21, 2013 The eagle-eyed viewers of TrekMovie found hidden URLs within the different localized versions of the new Star Trek Into Darkness international trailer. These URLs link to the new international posters for the film. Check out where they found the hidden link in the UK/Austrailan trailer and the new revealed international poster after the break. Read More
The #Super8Secret Revealed! June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to… Read More
Tron Legacy: Updates Keep Coming, Three New Viral Sites Found! February 24, 2010December 3, 2010 UPDATE: Make that four new sites found. Well, talk about a viral campaign. Tron Legacy is still coming out with new viral sites, clues, and so much more. I’ve been working with Unfiction and many others to keep all of our readers up-to-date on the latest, and I’m trying my… Read More