In celebration of national Hemp Day, and the kind promotion one expect from the people responsible for Pineapple Express, James Franco, Danny McBride, Jay Baruchel and Seth Rogen have teamed up with Regal Cinemas to purchase your popcorn, soda and snacks when you buy advance tickets for the opening weekend of their new comedy This Is The End opening June 14, 2013. The catch of course is that you must purchase the tickets tomorrow on 4/20 for them to pick up the tab on your munchies. Watch the promo video after the break.
