The makers of Elysium have already invaded the internet with a few viral sites to help promote the new sci-fi film by Neil Blomkamp. Now, they’ve gone into the real world with some new viral ads similar to some of the stuff they did for Blomkamp’s District 9 film. See a few of these text-based ads after the jump.
Per FirstShowing the ads for Elysium have recently shown up on billboards, bus stops and posters around the New York, Los Angeles and Vancouver area. They found this billboard in NYC:
ComingSoon found this billboard in Los Angeles:
FirstShowing also found a few through Twitter and Instagram:
You can check out the FirstShowing site for their full article on the subject. For those not knowledgeable about Elysium, here’s the film’s IMDb story synopsis:
Set in the year 2154, where the very wealthy live on a man-made space station while the rest of the population resides on a ruined Earth, a man takes on a mission that could bring equality to the polarized worlds.
Elysium opens in theaters on August 9th.