Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break.
As you can see in the video below, the dreaded sea monsters called Kaiju have literally made their mark on Qualcomm Stadium in San Diego. It’s not clear how the giant footprints were actually applied, but they look to be a practical stunt for Comic-Con attendees to see. Check out more of the viral marketing for Pacific Rim here.
In response to this unparalleled extra-terrestrial threat, Qualcomm is rallying the support of consumers across the country to get involved in the battle. They can do so by downloading the Pacific Rim mobile app, powered by Qualcomm Vuforia mobile technology, and honing their skills at the controls of their own Jaeger robot to engage the Kaiju in combat.