Sony Pushes “RoboCop” Viral Marketing Campaign At CES Michael Lee, January 8, 2014 When you have a product to present at CES, it is most likely to use cutting edge technology that will likely change the way people live. Sony is no stranger to that. They are one of the premier technology companies. But when you have a movie like RoboCop hitting theaters in just a few weeks, what better way to tie in the marketing for the film than use the already established viral marketing campaign at CES. Sony premiered the RoboCop viral video during CEO Kazuo Hirai’s keynote speech. The video mimics the same keynote speech that you would see at conventions like CES. In it, an OmniCorp spokesman highlights their technological achievements, and goes on to reveal their newest product, a robot with morality, the RC-2000, aka RoboCop. Check out the video below. The release of the viral video could not be more timely. A robot who possess human traits like morality is one of the film’s central traits, so premiering it at CES was a perfect move. RoboCop has already built a following in the past few years. Establishing a social media presence by launching a viral marketing campaign that consists of the faux websites OmniCorp and PSAs. With the film opening in less than a month, Sony felt that now was the perfect time to give the viral marketing one final big push. So what do you think? Opening in theaters and IMAX on February 12, RoboCop is directed by José Padilha, and stars Joel Kinnaman, Gary Oldman, Michael Keaton, Samuel L. Jackson, Abbie Cornish, Jackie Earle Haley, Michael K. Williams, Jay Baruchel, and Jennifer Ehle. ARGs & Campaigns Viral Marketing Viral News CES 2013OmniCorpRobocop
Newsweek + Contra = ZOMBIES! June 14, 2010June 14, 2010 I have no idea what this is for, why it was done, or who would even bring back a video game code from the dea….. oh my god! It all makes sense. Somewhat. I would be curious to know how the following info was leaked to the the Twitter public,… Read More
What If: Jurassic Park February 3, 2012April 6, 2013 It has been quite some time since we’ve done one of these! “What If” has been absent for two years, so I feel honored to be able to revive the series. The What If series asks the question, “what if a movie that didn’t have a viral marketing campaign, had… Pages: 1 2 Read More
Fan Made Work The Fine Brothers Spoil Christmas December 17, 2010 One of the better channels on YouTube is that of The Fine Brothers, and one of the series they do is list movie spoilers in one take. We’ve featured them before, and now they are back to ruin Christmas for you by spoiling 50 Christmas movies. Take a look (if… Read More