“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign Michael Lee, February 22, 2014 As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before all of that can happen, the network will launch a digital series to introduce the characters you will see in the new series. Obviously there will be new characters introduced to the series, but series creator Tim Kring says we should not rule out past characters returning to the series. Launching a new digital series means there will be a strong viral marketing connection. Hit the jump to see the video and how viral marketing could play a factor. An excerpt from the press release released earlier this evening. With the return of “Heroes Reborn,” NBC will launch a digital series prior to the 2015 premiere that will introduce the characters and new storylines. This leveraging of social media is a way for fans to re-engage with what was one for the true pioneers in multiplatform storytelling. #HeroesReborn The last viral marketing campaign and ARG had fans participate in a carnival like game where the final season was set. It may have been the weakest of all the seasons, but it was a great way to keep fans interested in the dying series. Now with the series relaunching, and social media being a much more prevalent factor in getting the word out, an innovative viral marketing campaign by means of social media or ARG could be just the thing to bring Heroes back to its former glory. Here’s the video announcement. ARGs & Campaigns Viral Marketing Viral News Heroes RebornNBCTim Kring
Care To Write A Story With Tim Burton? November 24, 2010 No, you read that correctly. Tim Burton is writing a story, and you can easily help him via Twitter. We’ve all gotten together in a group and told stories, and we’ve all played games where we add to each others, and not one of those stories was ever started by… Read More
Jonah Hill and Channing Tatum Compete In Twitter Challenge For “21 Jump Street” October 31, 2011 The film adaptation of the Johnny Depp 80s television show 21 Jump Street opens in March, but the public has yet to see a trailer. Stars Jonah Hill and Channing Tatum look to change that, but they are making a competition out of it. Whichever actor gets the most Twitter… Read More
Reddit News: Star Wars, Jurassic Park, Lord of the Rings, Die Hard, and More! February 11, 2013 Like many people, I lurk around Reddit during my downtime, and I find some pretty interesting stuff. Sometimes that stuff relates to movies and television, so I feel obligated to share it with our readers. After the break, check out what’s been making the rounds on Reddit recently. Read More