“Transformers: Age Of Extinction” Viral Marketing Campaign Wants You To Report Transformer Activity Michael Lee, March 4, 2014March 5, 2014 The first full trailer for Transformers: Age Of Extinction is out, and so far it looks like everything you would expect to see in a Michael Bay film. But if you watched the trailer, you probably saw a billboard during the first few seconds of the trailer. And if you thought it was nothing, well don’t blame yourself. Many people ignore it. But if you take a closer look, you will notice how the billboard ties into the Transformers Universe. That’s right, Paramount Pictures has launched a new viral marketing campaign to help promote the upcoming sequel. But to find out what it is all about, you will have to hit the jump. The viral tease comes in at the 14 second mark of the trailer in the form of a billboard. It reads: Remember Chicago; Report Activity; 855-363-8392. The number is an fully functioning number that reminds callers to stay clear of all Transfomrers both Autobot and Decepticon. Whatever happened for this to occur remains a mystery, but the automated message tells us that if we do see a transformer, that we reported it to the TransformersAreDangerous.com. So far the site is nothing more than just a downloadable poster with the option of signing up for updates. But this could lead up to something since we have seen these posters in the past. As we reported last year, propaganda posters could be seen on the set of Transformers: Age Of Extinction with the tagline reading Remember Chicago. That exact line was seen in the trailer itself. Other propaganda lines include “Hate” and “Transformers Are Dangerous” with Optimus Prime’s face front and center. So could we see more viral marketing activity in the near future? Will the Paramount team actually have us call Transformer activity? We will keep you up to date should anything come up. Opening in theaters on June 27, Transformers: Age Of Extinction stars Mark Wahlberg, Jack Reynor, Nicola Peltz, Stanley Tucci, Kelsey Grammer, Sophia Myles, Li Bingbing, T.J. Miller, Han Geng and Titus Welliver. ARGs & Campaigns Viral Marketing Mark WahlbergMichael BayParamount PicturesTransformers: Age of ExtinctionTransformersAreDangerous
Viral Video Round Up: Iron Man 3, Cabin In The Woods, Art of the Steadicam, And More! March 10, 2013 The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Marvel Launches Interactive Guide to the Universe of Thor April 15, 2011April 17, 2011 Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe… Read More
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011 A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More