“Godzilla” Takes Over Toronto Street To Promote Film Kevin C, May 16, 2014May 16, 2014 Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit the jump to see more of the carnage. Toronto-based marketing firm Juxta Productions created the scene; complete with crashing subway car, cracks in a nearby building and even vehicles along the rooftop. Walking by this, you might think Godzilla was close by. The attention to detail appears to be striking, as the subway car looks quite real. The entire display is said to have taken six weeks from conception to realization. You’ll notice the subway car says “Fremont”, no doubt a reference to the in-world location where Godzilla wreaks havoc in and around San Francisco. What’s amazing is that the subway car actually appears to be an older Toronto Transit (TTC) vehicle, as referenced by the red “5824” id number on the side. Surely it must have been a task to get something like that from the TTC. Needless to say, if you were walking south on Yonge Street and saw this scene rising from around the corner of a local camera store at Elm Street – you might be more than a little taken aback at the sight. That’s likely exactly what was intended, with theatres playing Godzilla no more than a couple blocks south of the scene. Update: Warner Brothers has also released a cool video that looks at the creation of this promotion. Check it out. Godzilla stars Aaron Taylor-Johnson, Elizabeth Olsen, Bryan Cranston and a big, green, monster. The movie opened today, May 16th, 2014. ARGs & Campaigns Viral Marketing Aaron Taylor JohnsonBryan CranstonElizabeth OlsenGodzillaJuxta Productions
WonderCon Wrap Up: Interesting Booths and Gallery March 21, 2012December 28, 2012 This was our second year covering WonderCon, the comic book and geek convention that is sort of the little brother to Comic-Con. You can read all of our previous coverage on this year’s event here and see my random gallery from the convention here. After the break I give my… Read More
District 9 Fan Fiction From Our Own Forum Member December 3, 2009 As some of our readers know, our forum has been a great outlet for our members to express themselves through fan fiction. One of our members, Kris, has taken that to the next level by actually using the MNU Spreads Lies Facebook page as an outlet for his role playing… Read More
“Transcendence” Quizzes You On Technology Dependance March 13, 2014 Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit… Read More