“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York Michael Lee, June 16, 2014June 16, 2014 There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So for Netflix, what better way to market season 2 than to give out free pies and chocolate and vanilla swirls (chocolate and vanilla swirl, swirl). Hit the jump to see more. Mashable discovered Netflix’s latest gag to come out of their marketing machine. “The truck, adorned with Crazy Eyes a.k.a. Suzanne and the “I threw my pie for you” phrase, made several pitstops” all over New York last weekend, which included stops at Broadway, the Flatiron Building, and Central Park. Here’s a video from the event. See more I found the #OITNB food truck, serving Crazy Pyes (get it?) https://t.co/LuTrEFcCJp — Brian A. Hernandez (@BAHjournalist) June 12, 2014 It doesn’t look like the “I Threw My Pie For You” event will be making its way to the west coast any time soon, but seeing as this one took place a few weeks after the premiere of season 2, don’t give up your hopes on seeing it happen. Reports also say that people came in droves to get a piece of the pie and some tasty chocolate and vanilla swirl. Fans also had the opportunity to take a photo with a cardboard cut out of the entire cast. Season 2 of Orange Is The New Black debuted back on June 6. If you haven’t seen it yet, I suggest you start your binge watching now, because it is that good. ARGs & Campaigns Events Viral Marketing Viral News NetflixOrange Is The New Black
“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour… Read More
Watch A Message From the Dean of “Monsters University” February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making… Read More
Watch Episodes 4 and 5 of “The Inside Experience” August 3, 2011 No, we didn’t slack off and miss an episode. The team behind the interactive web series The Inside Experience has posted two episodes back-to-back. Check them both out after the break. Read More