China To Test Seat Sensors In Movie Theaters That Will Give Audiences An Excuse To Text During A Movie Michael Lee, August 22, 2014August 22, 2014 Okay, we’ve all heard stories about how people get mad at other members of the audience who text or call during a movie. It’s pretty inappropriate. They don’t like seeing a phone light casting a signal or listening to another person’s conversation. In fact the Alamo Drafthouse makes it a priority to let members of the audience know that cell phone use during a film is frowned upon by screening the infamous voicemail prior to every showing. Local theaters may use a toned down version of it simply by asking nicely, but at least theaters in the US are doing what they can to curb cell phone use during a movie. Apparently China plays by a very different set of rules though. In fact, what they are testing will probably make anyone mad. Theaters in China are know testing a technology that will allow them to text their reactions during a movie, which will then be posted on screen. Because that is already a good idea. Hit the jump for more. THR was the first to report on this. The report says that the Chinese youth already are texting and writing reactions on films they watch on their tablet, so this would be on a much larger scale. While it is still being tested across the country, including in larger market cities like Beijing and Shanghai, it has received a mixed reception. Some have said that these bullet comments are a distraction, while others have praised it. The Legend of Qin director Shen Leping said these bullet reactions would be helping to the filmmaking process. I guess the Chinese Entertainment Industry hasn’t received the message about test screenings. But this kind of test isn’t entirely strange. In fact we have a similar concept here in America. The second screen option where viewers can interact with the film using their smart phone or tablet using certain cues from the film. I’m not entirely sure if we will expand to the big screen like China has, but based on what the Alamo Drafthouse is doing and recent news, I don’t expect second screen use to be seen in a theater anytime soon. Apps News Business and Industry
The Dictator: Compete in the Wadiyan Games As General Aladeen April 30, 2012 Briefly: In Paramount Pictures’ upcoming comedy The Dictator, Sacha Baron Cohen plays the title character, General Aladeen of Wadiya. The new iOS game The Dictator: Wadiyan Games “lets you step into the shoes of the General Aladeen and compete in his four favorite events – running, swimming, fencing and boxing.”… Read More
We Know You’re Sick of Traditional Television, But Get These Apps June 9, 2013 Smartphones and tablets have become popular tools for watching TV and streaming video. New TV apps for these devices help find your favorite shows and navigate through the endless listing of programs. And unlike the TV remote, your smartphone is always handy. More than just TV controllers, these new apps… Read More
“Green Lantern” Viral Update: New Blog Postings Respond To Audio Clip of Parallax June 3, 2011June 3, 2011 We are a mere two weeks away from the release of Warner Brothers Pictures The Green Lantern, and since viral campaigns are our specialty, we noticed some activity with the viral marketing. Since our last update, we reported that Dr. Waller has been sending out responses to readers of the… Read More