Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer Michael Lee, November 7, 2014November 7, 2014 Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running, it’s really hard not to notice the film. Now Fox Searchlight Pictures is trying something a bit more unconventional: they have launched a viral video that stays true to the themes of the film. Hit the jump to check out the trailer for Birdman Returns. Here’s how the studio describes the YouTube video: #TBT: in 1992, Riggan Thomson makes box office history in BIRDMAN RETURNS. It will be another 4 years before Riggan famously pulls out of BIRDMAN 4 and disappears off the face of the planet until reviving his career on Broadway! Where were you when you first saw BIRDMAN RETURNS? http://BirdmanTheMovie.com/ It’s pretty hilarious to see this kind of marketing strategy for a movie about a fake actor who stars in a fake stageplay about a fake hero. Here’s the premise of Birdman just in case you don’t know what it is about: BIRDMAN or The Unexpected Virtue of Ignorance is a black comedy that tells the story of an actor (Michael Keaton) — famous for portraying an iconic superhero — as he struggles to mount a Broadway play. In the days leading up to opening night, he battles his ego and attempts to recover his family, his career, and himself. The similarities between the film and the current state of Hollywood is scary, and watching this faux trailer makes it all the more scarier. Birdman is out now in theaters. ARGs & Campaigns Viral Marketing Viral Videos BirdmanFox Searchlight Theaters
Did A ‘Contagion’ Viral Quit Before It Started? August 31, 2011August 31, 2011 Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see… Read More
“Pacific Rim” Facebook Page Posts Realistic Photos Of Monster Clean-Up March 19, 2013 Guillermo Del Toro’s epic giant robots versus giant monsters movie Pacific Rim may still be a few months away from its July 11th theatrical release, but you can dive into the world of the Kaiju thanks to the film’s Facebook page. Warner Bros. has been posting images every weekday since… Read More
SyFy’s “Being Human” To Be First Series With TV Tagging January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Read More