About Us

A website full of people picking through the detritus of the web … asking themselves and each other, what does it all mean? — The Guardian

What is this “viral” we speak of? Since the boom of the internet and technology in the last decade, it has become easier for studios to find alternative, unique ways to promote their films and television shows. The options are endless, which is where we come in.

The staff here at MovieViral scour the World Wide Web in search of websites, clues, and news of viral activities. But we don’t just bring you the news, we analyze it, giving you alternate perspectives, and explaining why what we find is important to the film itself. And we don’t just stop at movies. TV shows and video games are getting into the viral business, and we won’t miss a beat. We’ll also cover the entertainment industry in general, since even we need a viral break sometimes.

But, who are we? Why should you care what we have to say? Nick Butler, owner of MovieViral, has owned and operated several websites, including satirical news sites, and sites that have followed the viral campaigns of past films. Dan Koelsch, Executive Editor for MovieViral, has a Bachelor’s Degree in Radio, TV, Film from Cal State Fullerton with a Minor in Advertising. And of course, all of us here at MovieViral are avid movie fans, and we select our writing staff with care.

What about the news we don’t have a chance to cover? What if you find something yourself or simply have questions about a viral site? Or you just want to talk about pancakes. Well, then the MovieViral forum is the perfect place for you.

We are still young, so stay tuned as the website expands and we bring you more features, including podcasts, prizes, and much more. Just like with viral campaigns, the possibilities are endless.

The text above was written by Dan Koelsch on January 29, 2009.

MovieViral was founded by Nick Butler and Dan Koelsch in 2009. In 2015, it was sold to private investors who owned and operated the website for eight years. In July 2023, was reacquired by Nick Butler and his company, Sometimes Weekly, LLC. The brand will be relaunching in 2024.

Past contributors include: Alex Gerage, Binyamin Wallin, Caleb Hamilton, Christopher G Moore, Connor Behrens, Corey Anderson, David Weaver, Iain Welford, Ian DeVere, Kevin C, Kristopher Stoltz, Lincoln Carpenter, Marc Vibbert, Matt Poole, Michael Lee, Sabina Ibarra, Scott Caldwell, and Zach Oldenburg


This page is dedicated to show how has been recognized online and in print. Since January 2009, we have been lucky enough to build a great team of writers to help contribute to our reliability as a source. This reliability has earned us recognition both by national publications and well-known movie blogs. Just take a look.

► In May 2013, was quoted in the international marketing campaign for Iron Man 3. Watch one of the TV commercials below.

► In June 2009, was interviewed and quoted in a Los Angeles Times article about the District 9 viral campaign, written by Chris Lee, which you can read here. Below is an excerpt from that article.

“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”

► In November 2009, was interviewed and quoted in an article for the UK newspaper The Guardian about viral campaigns gone wrong, written by Stuart McGurk, which you can read here. Below is an excerpt from that article.

“There are always going to be problems with unbranded campaigns,” says Dan Koelsch, managing editor of, “because people may not get the connection to the film, and people fear the unknown.”

► In December 2009, was once again interviewed and quoted in The Guardian, this time in an article by Jane Graham about the impact of trailers on films. You can read the article in its entirety here. Below is an excerpt from that article.

“In the case of Cloverfield the trailer started the viral,” says Nick Butler, who runs the site “People watched the trailer over and over to look for clues, because the whole thing was such a mystery. Some people thought it was about terrorism, or maybe it had something to do with Lost [Abrams’s TV series]. The trailer sent people off to check out the associated website, thousands of people did exactly that and the online buzz grew like crazy. Over the next few months, we were sent all over the internet. In the end I saw the film four times, constantly looking for links between it and the trailer.”

► In March 2010,’s participation in the viral campaign for Repo Men was recognized by In an exclusive edition of ViralCast, interviewed two participants in the Repo Men campaign. This ViralCast was the subject of an entire in-game article, which you can read here. Below is an excerpt from that article.

“The Union is seriously considering taking out a bounty on this MovieViral website for allowing runners Alex and Ciji to mock our hard-working Repo Men on their afternoon podcast. You can listen to the whole treasonous Movieviral podcast here, though it may not be for the faint of heart. (Though if you are faint of heart, let us fix that for you! We have outstanding payment plans, and a plan for outstanding payments.)”

► In May 2010, was mentioned briefly in an online USA Today article about J.J. Abrams secret trailer for the film “Super 8.” posted a leaked version of the film and had in-depth coverage immediately after it’s release. You can read that article here.

► In June 2011, was mentioned and credited in an article about the next installment in the Batman series “The Dark Knight Rises.” covered the beginning of a possible viral campaign for this film and our coverage was mentioned in this article. is recognized by Google News as an accredited press outlet. Google News is one of the top news sources in the world, and only the best websites with quality content are included in this exclusive program. All of our articles are published to Google, delivering the best movie viral and ARG news to a wider audience. has been linked to by multiple other websites and publications as a source for various reasons. These websites include MSNBC, NYMag, FirstShowing, /Film, Mashable, ReelzChannel, Examiner, MovieFone, Kotaku, Joystiq and many other reputable websites.

About ARGs and Viral Marketing is a site dedicated to providing you with the best news and analysis on viral marketing and ARG campaigns for films and other forms of entertainment. We have pages with summaries for each film we are covering, and you can discuss and suggest campaigns on our social media channels.

Viral marketing is complicated to explain (try Wikipedia for a thorough explanation), but basically it’s when an entity (a film, product, brand, etc.) uses alternative methods for advertising to generate buzz. Most viral is located on the Internet, but there’s countless ways to go about it. We at MovieViral cover all viral-ARG marketing for films, but we focus mainly on full campaigns that provide at least one of two things (preferably both):

1. More information on the story or characters of the film
2. An interactive experience or narrative, like an Alternate Reality Game (ARG)

We also cover other viral news related to films and TV, including viral videos, fan made stuff, and social networks.




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