Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners Michael Lee, November 2, 2010 Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the link to see them all. So far we’ve only seen Clu 2.0 in a few short clips during the last trailer, but now we have our first full body glimpse of what the villainous program looks like. Jeff Bridges will be playing both Kevin Flynn and Clu 2.0 in the film, and his poster debuted on Myspace. Bridges talked about the technology that was able to make him look 30 years younger and how it relates to the film,Both this one and the first one, you were dealing with cutting edge technology within your industry, and that was very exciting. This one makes that one look so … there were no cellphones on that one, no internet, but the essence was the same of ‘doing this new thing.’ This technology that’s used here, is very exciting to me as an actor, because now I can play myself at any age. I can be a four year old kid and the actor would be me. That’s pretty wild! The people at Collider have also found five new Korean character banners. You can see them right below. What does Disney have in store for us next week? You will just have to come back here to find out. Viral Marketing Tron LegacyTron Tuesday
Mouth-Taped-Shut.com: Girl with the Dragon Tattoo Viral Marketing or Just an Early Look? September 6, 2011September 9, 2011As ominously silent as the snow covered entrance to the mansion is in David Fincher’s The Girl with the Dragon Tattoo is, the marketing is mute. We haven’t seen or heard too much from the film outside the suspected leaked red band trailer, the official trailer, and the teaser site… Read More
JibJab Puts You in a Katy Perry Music Video June 30, 2012The concert film Katy Perry: Part of Me 3D opens in theaters on July 5th, and to promote the film, Paramount has teamed up with Jib Jab to let you and your friends be in the “California Girls” music video in the way only JibJab can. Check out the version… Read More
Featured App: A Viral Campaign Contained in “Star Trek Into Darkness” App February 3, 2013February 2, 2013Paramount Digital Entertainment released its Star Trek Into Darkness mobile app this week on the Apple App Store and Google Play Store. Using new technology created by Qualcomm Labs, Inc., users will be able to unlock content from the film by participating in scavenger hunts and other real-world missions which… Read More