Extended Commercial Shows Conan O’Brien Really Cares About Curtains Dan Koelsch, November 9, 2010November 9, 2010 American Express has an extended 2 minute commercial that features Conan O’Brien traveling across India to get only the best ingredients to make some curtains (presumably for his new late night show). It’s pretty funny and plays almost like a short film, so take a look after the break. This is part of American Express’ “Take Charge” campaign, in which they say “When you’re serious about entertainment, every detail counts.” Viral Marketing Viral Videos American ExpressConan O'BrienViral video
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
ARGs & Campaigns Update On Louisiana Forest Monster: Possibly Viral For “Resistance 3″? December 13, 2010December 13, 2010Yesterday morning we brought you the story of the Louisiana Forest Monster and how one of the theories behind it is that it’s somehow part of the Super 8 viral and is actually the monster from the J.J. Abrams film. I was pretty skeptical about it, and now I have… Read More
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More