Play the “Lockout” Interactive Mission on YouTube Dan Koelsch, July 18, 2012July 18, 2012 The sci-fi action flick Lockout didn’t exactly make a splash at the box office when it released in April. Fortunately, now audiences have a second chance to catch Guy Pearce being a badass, because the film came out on Blu-ray and DVD this week, and to promote the occasion, Sony Pictures Home Entertainment have created an interactive mission on YouTube. Start the adventure after the break. Starring Guy Pearce and Maggie Grace and set in the near future, Lockout follows a falsely convicted ex-government agent (Pearce), whose one chance at obtaining freedom lies in the dangerous mission of rescuing the President’s daughter (Grace) from rioting convicts at an outer space maximum-security prison. Lockout was directed by Stephen St. Leger and James Mather from their script co-written with Luc Besson, who is also a producer. Viral Marketing Viral Videos LockoutYouTube
Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out April 14, 2011The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with… Read More
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More
YouTube Tuesday: Family Sandwich Comedy March 5, 2013We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More