Disney’s “Wreck-It Ralph” Creates 8 Bit Lane In London Dan Koelsch, January 12, 2013 It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the details after the break. Wreck-It Ralph is an adventure where arcade video games are alive and the title character jumps between them trying to be a hero. The London street lets you get in on the action by having a pixelated tree, dog, police car, and more. According to Now Here This, 8 Bit Lane is open until Sunday, and it has the world’s first Blipp-able building. Blippar is a visual discovery (read: augmented reality) app, and you can even play a game using it on said building. Click here to see a photo album of the lane, and check out a few highlights below. Source: Reddit Viral Marketing LondonWreck-It Ralph
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More
WB Launches The Treasures of Middle Earth Art Contest September 5, 2012December 27, 2012If you are looking to be a part of designing the world of Peter Jackson’s The Hobbit and are not a part of Jackson’s WETA team, WB is giving you that chance. Well not to be a part of WETA’s team, but who knows what may come out of this… Read More
Trailers Weekly: “Need For Speed”, “Muppets Most Wanted”, “RoboCop”, “The Wind Rises”, “Sabotage” November 23, 2013December 11, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Need For Speed, Muppets Most… Read More