Current Viral Campaigns Dan Koelsch, January 31, 2009January 30, 2010 Now you know who we are and what we do. So what movies currently have viral campaigns going on? Here’s a quick introductory summary. Don’t worry, we’ll have much more coverage leading up to these films. Watchmen (Opens 3/6/09):This film, adapted from the critically-acclaimed graphic novel by Alan Moore, has a lot of hype, but only one viral site to speak of, and that is thenewfrontiersman.net., based off the newspaper in the story. However, there is a Direct-to-DVD release of Black Freighter and Under The Hood, which were intermission stories between chapters. Star Trek (Opens 5/8/09):This reboot of the famed franchise is headed by JJ Abrams, and is looking to be a big summer action film. The film chronicles how Kirk, Spock, and the rest of the original crew first got together. So far the only viral site is NCC-1701.com, which has security footage of the Enterprise being built. Several cross-promotional sites have been established by the likes of Intel and Esurance, but so far have given only minimal info on the film. Angels and Demons (Opens 5/15/09):The prequel to the blockbuster “Da Vinci Code” also has only one viral site, which is altarsofscience.com. The site simply has a video stream of the missing canister of antimatter that is so essential to the plot of the book. District 9 (Opens 8/14/09):There’s a lot of secrecy surrounding this film, even down to who’s involved and what it’s really about. According to reports and viral evidence, the movie is based off the short film “Alive in Joburg”, which is about aliens landing in Africa and becoming slaves. Peter Jackson is producing. There are several viral sites for the 2009 film, including D-9.com, MultiNationalUnited.com, MathsFromOuterSpace.com, and MNUSpreadsLies.com. 2012 (Opens 11/13/09):The apocalyptic film by Roland Emmerich has one viral site right now: instituteforhumancontinuity.org, which offers you a lottery number to be chosen as a survivor when the Mayan-prophesized doomsday comes around. So check out the sites, see what you can find, and post in our forum. If there’s other viral you know of, let us know! Viral Marketing 2012Angels & DemonsDistrict 9Star TrekWatchmen
Tron Legacy: Mystery Package Arrives February 16, 2010October 18, 2011The viral world has been buzzing for the past day over a series of packages arriving at different people’s locales, all of them are related to the upcoming Tron Legacy. Well, now MovieViral can join in. Today we received a package containing a yellow diamond (“Yes” bit), like the one… Read More
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More
Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview” August 19, 2014August 19, 2014A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,”… Read More