Star Trek Viral Campaign Explained in 4 Minutes Dan Koelsch, May 14, 2009April 7, 2010 Confused by the Star Trek viral campaign that ended when the film came out this weekend? You’re not the only one (read: me). Here’s a great video that sums up the ARG in 4 minutes. Viral Marketing Star Trek
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
Late Night Feud Story Revived By 60 Minutes Interview and White House Correspondents Dinner May 3, 2010May 3, 2010It seems this story never goes away. The NBC Late Night Feud that erupted in January made a big comeback this weekend. This year’s annual White House Correspondents Association Dinner had on Jay Leno as a guest speaker, and the President himself cracked some jokes about the situation. Also, 60… Read More
Doritos Offers Contest Winner a Chance to Work with Michael Bay October 2, 2012October 2, 2012Transformers director Michael Bay is giving hopeful filmmakers a chance to work with him on “Transformers 4” by going commercial — literally. Read More