This Week In Viral: Terminator Viral Ends? Dan Koelsch, May 25, 2009April 30, 2010 Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Usually it’s the weekend, if not the day, the movie opens in theaters. However, even if the main viral campaign ends, tidbits of it may linger for months (see: Cloverfield), usually in anticipation of the DVD release or even a sequel. Also, the websites created for these campaigns seem to last far beyond the movie’s opening, so anything’s possible. The Terminator viral fits the bill for a viral that ends but leaves enough openings for more updates in the future. The group from resistorbeterminated.com seem to think they’ve won a major battle against Skynet, but it mirrors an ominous plot-point from the film itself. Also, the Skynet webpage is stuck on the “…RECALCULATING…” message, so who knows what could happen next? However, as of the writing of this article, there have been no updates for about 4 days. So, looks like we can close the book on the Terminator Salvation Viral Campaign…for now. For more viral news from this week, check out our latest articles: Transformers 2 Viral Begins First Surrogates Trailer Hits That’s it for this week’s TWIV. As always, our staff can only cover a fraction of the news, so to keep up-to-date, go to our Official Forum. Keep searching for viral, you never know where you’ll catch it. Viral Marketing Resist or Be TerminatedSkynetSurrogatesTerminator SalvationTransformers
Encom Press Conference and Protest Live Feed April 2, 2010April 2, 2010The Tron Legacy Operation Tron viral event starts at 6:30pm tonight! If you aren’t able to make it to the San Francisco Encom Press Conference or Protest meeting, you’re in luck, because we have a live feed of the event, courtesy of 4DFiction. Check out the streaming video (which begins… Read More
12 Days of Viral – DAY SEVEN December 19, 2009December 19, 2009On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms… Read More
ABC’s Castle To Release “Naked Heat” Novel July 12, 2010July 12, 2010ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the… Read More