This Week In Viral: Terminator Viral Ends? Dan Koelsch, May 25, 2009April 30, 2010 Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Usually it’s the weekend, if not the day, the movie opens in theaters. However, even if the main viral campaign ends, tidbits of it may linger for months (see: Cloverfield), usually in anticipation of the DVD release or even a sequel. Also, the websites created for these campaigns seem to last far beyond the movie’s opening, so anything’s possible. The Terminator viral fits the bill for a viral that ends but leaves enough openings for more updates in the future. The group from resistorbeterminated.com seem to think they’ve won a major battle against Skynet, but it mirrors an ominous plot-point from the film itself. Also, the Skynet webpage is stuck on the “…RECALCULATING…” message, so who knows what could happen next? However, as of the writing of this article, there have been no updates for about 4 days. So, looks like we can close the book on the Terminator Salvation Viral Campaign…for now. For more viral news from this week, check out our latest articles: Transformers 2 Viral Begins First Surrogates Trailer Hits That’s it for this week’s TWIV. As always, our staff can only cover a fraction of the news, so to keep up-to-date, go to our Official Forum. Keep searching for viral, you never know where you’ll catch it. Viral Marketing Resist or Be TerminatedSkynetSurrogatesTerminator SalvationTransformers
Has the “Green Lantern” Viral Campaign Begun? November 18, 2010It is a big week for fans of Hal Jordan. On Tuesday, the teaser trailer for one of next summer’s most anticipated films, Green Lantern, premiered on Entertainment Tonight, and soon after was released online. The trailer will also be attached to the first part of Harry Potter and the… Read More
Video of Static Precedes “Man of Steel” Website [Updated] April 12, 2013April 12, 2013The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break. Read More
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More