This Week In Viral: Terminator Viral Ends? Dan Koelsch, May 25, 2009April 30, 2010 Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Usually it’s the weekend, if not the day, the movie opens in theaters. However, even if the main viral campaign ends, tidbits of it may linger for months (see: Cloverfield), usually in anticipation of the DVD release or even a sequel. Also, the websites created for these campaigns seem to last far beyond the movie’s opening, so anything’s possible. The Terminator viral fits the bill for a viral that ends but leaves enough openings for more updates in the future. The group from resistorbeterminated.com seem to think they’ve won a major battle against Skynet, but it mirrors an ominous plot-point from the film itself. Also, the Skynet webpage is stuck on the “…RECALCULATING…” message, so who knows what could happen next? However, as of the writing of this article, there have been no updates for about 4 days. So, looks like we can close the book on the Terminator Salvation Viral Campaign…for now. For more viral news from this week, check out our latest articles: Transformers 2 Viral Begins First Surrogates Trailer Hits That’s it for this week’s TWIV. As always, our staff can only cover a fraction of the news, so to keep up-to-date, go to our Official Forum. Keep searching for viral, you never know where you’ll catch it. Viral Marketing Resist or Be TerminatedSkynetSurrogatesTerminator SalvationTransformers
Editorials That “The Walking Dead” Spoiler and the Death of Viral Marketing December 5, 2014February 2, 2025As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode…. Read More
Happy Easter From “Parental Guidance” March 31, 2013March 28, 2013Happy Easter! To celebrate Parental Guidance now on Blu-ray and DVD, their marketing team has created some funny family ecards for grandparents and children alike. Check them out after the break. Read More
Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’ February 21, 2012February 21, 2012Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right… Read More