District 9 Official Site Walkthrough Dan Koelsch, June 10, 2009June 17, 2009 Through their Twitter account, the folks doing the marketing for District 9 revealed today that the official website is finally live. The film opens up in just two months, and the viral has been going on for almost a year, so it seems rather late. But, as the saying goes, better late than never. You can check out the site for yourself, but I’ll do a quick walkthrough right now for those looking for some insight. (Click on all photos to see larger high-res versions)When you first get to the site, you get a “Do Not Enter” entrance page.Once you click on “Enter” (when you move your mouse over it, the words “Do Not” disappear and “Enter” turns red), the next page has the trailer that most of you have already seen. Once you get past that, you get to the good stuff. There’s a highly edited and stylized 360 degree panoramic view of the District 9 area. Just move your mouse to pan up, down, left, or right. Notable sights are the alien spaceship hovering above the city, the alien target practice poster, the “Paving The Way To Unity” statue, and multiple MNU trucks and signs. Just from this image, you can tell how impoverished this area is.The audio on the site is a combination of Clinton Shorter’s score (which we hear part of in the trailer) and ambient sounds from the District 9 area, such as a helicopter, gun shots, tanks, etc.There are also links on the bottom of the page when you move the mouse pointer in that area. The Media section has a photo gallery section and a video section. The only video is the trailer, but there are some pics up (including the one below), so check it out.The Information section just has some basic cast and crew listing, but also has a juicy plot synopsis:Thirty years ago, aliens made first contact with Earth.Humans waited for the hostile attack, or the giant advances in technology. Neither came. Instead, the aliens were refugees, the last survivors of their home world. The creatures were set up in a makeshift home in South Africa’s District 9 as the world’s nations argued over what to do with them.Now, patience over the alien situation has run out. Control over the aliens has been contracted out to Multi-National United (MNU), a private company uninterested in the aliens’ welfare – they will receive tremendous profits if they can make the aliens’ awesome weaponry work. So far, they have failed; activation of the weaponry requires alien DNA.The tension between the aliens and the humans comes to a head when an MNU field operative, Wikus van der Merwe (Sharlto Copley), contracts a mysterious virus that begins changing his DNA. Wikus quickly becomes the most hunted man in the world, as well as the most valuable – he is the key to unlocking the secrets of alien technology. Ostracized and friendless, there is only one place left for him to hide:District 9.The Downloads section has some cool wallpapers, Twitter skins, and screensaver. The other sections aren’t as interesting, although the More Sites section has a nice little graph showing all the viral sites.See anything else interesting on the official site? Let us know! Viral Marketing District 9
Viral Video: “You Again” Cast Fight August 26, 2010The comedy You Again has a bevy of female stars of all ages, which usually means it would pander to soccer moms. However, the trailer looks pretty funny and director Andy Fickman has had some success in family comedies (She’s The Man, The Game Plan). The female leads also seem… Read More
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy March 24, 2010March 24, 2010Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and… Read More
Gotta give Sony credit, this site may be a bit late (like you said), but my god is it well done. WOW.