Update: District 9 Community Watch Nick Butler, June 20, 2009June 20, 2009 The page reads “Non Human Sightings in North America” and it consists of over 8 regions within which people are placing their calls claiming to have spotted Non-Humans. The website, like every other website developed for this viral, is very well designed. Check it out here.Personally, I love all the things they’ve been doing with the ARG side of the viral since June. But, with all the links to the other websites and just lack of updates for however many months, it’s hard to get back into. If you haven’t yet, check out the articles we posted a few days ago- Why can’t Sony do anything right and Why Sony has done everything right for two different takes on Sony’s use of viral marketing.Thanks to andyboy35 from the forum for spotting this!Follow Nick Butler on Twitter! Viral Marketing District 9
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
Fox Wants You Join “The Following” February 15, 2013The Following, FOX drama starring Kevin Bacon and James Purefoy, is about a former FBI agent who gets tangled in a serial killer’s web of cult followers, which he amassed by using the world wide web. Obviously with a premise like that, viral websites would be created for audiences and… Read More