Check it Out: M. Night Shyamalan Website Ian DeVere, June 23, 2009June 23, 2009 M. Night Shyamalan, director of such movies as ‘Unbreakable’, ‘Signs’, ‘The Sixth Sense’, and ‘The Happening’ has launched an official website, which is more of an experience than a website.Go to www.mnightshyamalan.com, where you will be taken into a room and given simple instructions: use your arrow keys to move around. Rocket science right there, folks. Now, onto the actual contents. I will say now, that this is NOT a flash site where something will pop out at you (the atmosphere and look of the site implies such a thing). When you move around, there is generally something in your field of vision that you can pick up, move and place somewhere to unlock a special commentary from Shyamalan with his own thoughts on his films, tidbits of trivia about them, and his favorite scenes from each of his films.Since the site is running particularly slow for me for some unknown reason, I couldn’t do everything there was to do on the site. Therefore, see what you can find inside this ‘experience’ and let us know in the comments if you find anything interesting or peculiar in there! It is worth noting that M. Night’s next movie, ‘The Last Airbender’, has a teaser trailer out now (which is playing in front of Transformers: Revenge of the Fallen, along with the new 2012 trailer). The film is currently slated for a July 2nd, 2010 release. Viral Marketing The Last Airbender
Breaking Bad: Loaded With Viral! March 19, 2010April 7, 2010The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered… Read More
Catch The Viral: Find the MNU Memo! June 16, 2009June 29, 2009Catch The Viral is a segment where we ask you for help with viral. Viral campaigns are intrinsically interactive, so the more people who help, the more likely we can find all the goodies. The MNU Spreads Lies group posted a very interesting tweet on Twitter this evening. There is… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More