Check it Out: M. Night Shyamalan Website Ian DeVere, June 23, 2009June 23, 2009 M. Night Shyamalan, director of such movies as ‘Unbreakable’, ‘Signs’, ‘The Sixth Sense’, and ‘The Happening’ has launched an official website, which is more of an experience than a website.Go to www.mnightshyamalan.com, where you will be taken into a room and given simple instructions: use your arrow keys to move around. Rocket science right there, folks. Now, onto the actual contents. I will say now, that this is NOT a flash site where something will pop out at you (the atmosphere and look of the site implies such a thing). When you move around, there is generally something in your field of vision that you can pick up, move and place somewhere to unlock a special commentary from Shyamalan with his own thoughts on his films, tidbits of trivia about them, and his favorite scenes from each of his films.Since the site is running particularly slow for me for some unknown reason, I couldn’t do everything there was to do on the site. Therefore, see what you can find inside this ‘experience’ and let us know in the comments if you find anything interesting or peculiar in there! It is worth noting that M. Night’s next movie, ‘The Last Airbender’, has a teaser trailer out now (which is playing in front of Transformers: Revenge of the Fallen, along with the new 2012 trailer). The film is currently slated for a July 2nd, 2010 release. Viral Marketing The Last Airbender
Infographic Highlights Most Noteworthy Viral Activity of 2012 January 16, 2013January 16, 2013Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among… Read More
Apps “Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW March 15, 2015April 1, 2015If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More