Check it out: MovieViral in the LA Times David, June 19, 2009June 21, 2009 Nick Butler, the Editor-in-Chief of MovieViral.com, was interviewed by Chris Lee of the LA Times. The article was concerning the unique viral marketing of District 9 and these ingenious advertisements have created a lot buzz for the film, set to release August 14th. While I think ARG aspect of the viral has been filled with holes, the marketing outside of that is marvelous.Here are some excerpts from the article (which you can read here) with Nick Butler. He goes in depth about his personal “likes” and “dislikes” of District 9.“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”Still, for whatever buzz the campaign has generated, some film fetishists point out the marketing hasn’t been without certain hiccups. Chief beef: Over the course of its 10-month existence, “D9’s” viral has gone dormant for long periods, disheartening self-professed fanboys keeping tabs on the movie’s roll-out. “This viral started in August ’08, then came an almost nine-month period of no updates,” said movieviral.com’s Butler. “People who follow viral campaigns like I do like to be constantly trying to find something. There always has to be a challenge.” Site News
MovieViral Contest: Win Kick-Ass on DVD and Blu-Ray! July 30, 2010October 18, 2011Did you love Matthew Vaughn’s Kick-Ass? Now you have the chance to win a DVD and Blu-Ray Combo Package of the film, which is set for home release on August 3rd. So, how do you win? Find out after the break. Read More
Due Date Dash Campaign February 22, 2011March 2, 2011Today is the home release date of Warner Bros.’ road trip comedy Due Date, and we’ve partnered with them to bring you the Due Date Dash Campaign that could win you a digital copy of the film along with Due Date swag. All you have to do if figure out… Read More
Vote For Your Favorite Virals in Our 1st Annual MovieViral Awards! January 8, 2010November 16, 2010And the award goes to… Because we like to be fashionably late here at MovieViral, we are finally going to do something to recognize the best of 2009. But we’re not just going to have a list of movies or anything boring like that. We’re going to let YOU decide,… Read More